Davis Education Foundation

Style & Brand Guide

Everything you need to represent Davis Education Foundation with consistency, clarity, and care.

Our Identity

Our Logo

Our logo is more than just a graphic — it’s a visual reflection of our mission to connect students with the resources they need to thrive.

The central design element forms the shape of a D for Davis, but look closer and you’ll see more: one figure reaching out, arms extended in care, wrapping around another. This image represents connection, support, and the powerful relationships that form the heart of education.

Color Palette

Our Colors

We use the same colors as Davis School District to emphasize our alignment in purpose and mission.

Click to copy

Navy

#1A3B69

Primary brand color. Use on headers, backgrounds, and anywhere authority and trust matter.

Click to copy

Gold

#FFC958

Accent and highlight color. Use for calls to action, emphasis, and energy.

Typography

Our Typeface

We use Lato for our logo typography — Heavy for the foundation name and Semibold for our tagline. Bold, clean, and modern.

Primary — Lato Heavy

Davis Education
Foundation

Used for the foundation name in the logo and primary headings.

Tagline — Lato Semibold

Be the Connection

Used for our tagline and secondary elements. Maintains readability at smaller sizes.

Download Lato

Logo Variations

Three Formats, One Identity

Use the full logo whenever possible. The emblem and D icon are reserved for specific uses where the full logo doesn’t fit.

Full Logo

Standard logo. Use this most often on white or light backgrounds.

Emblem

Circular format for profile images, signage, and compact spaces.

D Icon

Favicon, badges, and small digital spaces where branding is already established.

Downloads

Logo Downloads

Full Logo

Dark Logo

PNG

Light Logo

PNG

Full Logo

Vector EPS

Emblem

Emblem Light

PNG

D Icon

D Icon Dark

PNG

D Icon Light

PNG

Guidelines

Usage Rules

Consistency protects the brand. Follow these guidelines whenever using our logo and identity assets.

Use the dark logo on white or light backgrounds
Use the light logo on dark backgrounds (navy, black, photos)
Ensure sufficient contrast so the logo is clear and readable
Use the full logo whenever possible
Reserve the emblem for profile images and compact spaces
Use the D icon only as a favicon, badge, or small digital element

Don’t

Put the dark logo on dark backgrounds
Put the white logo on light backgrounds
Use drop shadows, gradients, or alter the colors
Stretch, squish, or crop the logo
Add effects like bevels, outlines, or glows
Rotate or skew the logo at an angle

Questions?

Need help with our brand?

If you have questions about logo usage, need assets in a specific format, or want guidance on representing our brand, we’re here to help.